Most of us have heard of President Trump’s twitter account and we are aware of both the praise and the backlash that he has received because of it. His tweets immediately go viral, and millions of people wait to see what he says next. After the Facebook Cambridge Analytica scandal, individuals feared for the security of their data. Even now an ongoing investigation is looking into ties with a Russia meddling in the 2016 election through Facebook.
No matter your political stance, it is clear that social media is a huge influencer and it’s pull is only growing. According to a 2017 study by the Pew Research Center, two-thirds of Americans (67%) report that they get at least some of their news from social media. Two in ten individuals say they do it often. For the first time, more than half of older Americans use social media to read and hear about the news. There is a large group of individuals on social media waiting to hear what Facebook or Twitter says about the world, and you as a candidate.
These next few posts we will look at how to build a positive social media presence, including building support, keeping yourself out of the gossip and how to use the Internet to your advantage. The world is changing and technology ensures that the way we campaign must follow that change.
Don’t be left behind.
(photo credit to the Houston Defender)
No comments:
Post a Comment